Uniting Flowers was Founded by Aleksandra Subara, a Sydney based florist (trained by Pearsons School of Floristry) with a media and communications background, who wanted to give local florists/florist shop owners and businesses a real chance of expanding their business online with minimal investment of money, time and effort.
With the changing retail landscape in Australia, traditional brick and mortar shops are struggling to survive. As a florist herself, Aleks knows how hard it is to cover the high overheads, supply all the flowers and sundries, employ great florists and in this day and age also be active across all forms of social media, have a top-notch fancy website and keep up with digital advertising + marketing. She also knows this list is just the beginning of being a successful florist!
The other struggle for local florists is competing with order gatherers and online only flower companies- it’s become virtually impossible for small business to compete with these online flower conglomerates who pay big dollars to dominate online search engines and either charge their partnering florists unaffordable commissions or offer really cheap, uncompetitive prices for generally uncreative floral designs.
That’s why for florists these days life doesn’t just involve sourcing the freshest and prettiest flowers and then handcrafting aesthetic perfection. It’s much, much harder than that. This is why we’ve created a trusted Local Florist Marketplace by a local Australian company that encourages customers to SHOP LOCAL and brings real florists to the customer and the customers to the deserving florists.
If you’d like to help our 20,000+ weekly website visitors discover you - their local flower virtuoso – and order your floral creations directly from you, please fill out the form below and we will be in touch with more details about joining our florist community.
By creating a virtual shopfront on Uniting Flowers you’ll be sure to unlock a labyrinth of opportunities with little effort and tremendous help and support towards success.