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Uniting Flowers Australia

Is online flower delivery taking over traditional florist shop(ping)?

We live in an era governed by technology, whatever you need you can either order or buy online. There’s an app for just about anything and if a company doesn’t have a social media account and website not only is it deemed irrelevant but it isn’t even considered legitimate.

Can you remember all the times you’ve needed to do something and you just wished you could find an easier way to do that online?

“I don’t have time to go to the shops today but I need a dress for tonight”. That’s ok, The Iconic has you sorted.

“I really need help with moving these boxes out of my apartment and I don’t have anybody to ask”. That’s ok, Airtasker has you sorted.

“I haven’t made dinner and the fridge is empty.” That’s ok, UberEats has you sorted.

These days, whatever service you need you can basically have it come to you without even having to speak to anyone over the phone. Just a few clicks later and consider your needs fulfilled!

Experience or Convenience

Fortunately, some people still enjoy the experience of physically visiting a shopfront and browsing, seeing, touching, choosing and buying what they desire. There’s still an innate sense of fulfillment many people feel when they enter a florist shop and that whiff of floral sweetness envelopes their noses.

However, even though many people enjoy this experience and go out of their way to visit their local florist, most of us are time poor and just can’t squeeze in that visit every single time. Let’s be honest, some people don’t even know where their nearest florist is unless they’ve come across them by driving by or walking around the shopping centre.

Online is On Time

The perpetual time drought has left people needing things done last minute and the only way to get it done last minute is finding the solution online. We’re all working longer hours at work, it’s taking us a longer time to get to and from places, we’ve got endless memberships, activities, gatherings and occasions to upkeep and attend. How do we stay on top of it all?

Picture this, your friend has organised a last-minute birthday get-together for tonight and you’re stuck for gift ideas. Flowers sound like a great option and you really want something magnificent. You can’t exactly physically visit all the florists in town to discover that amazing floral arrangement, can you? So, what do you do, like most other people these days, you browse the net for options and solutions.

Google, Facebook, Instagram… Eventually you’ll find that bouquet and it will be delivered just in time for you to pop those heels on and jet out the door for the party!

With all that being said, the next time you want to physically visit the shop for something, make sure you PLAN ahead because chances are you won’t have enough time and then you’ll buy it online, again!


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